Alexa as most of you already know is owned by Amazon and is a web analytics company which provides all the insights a website owner needs. Not only can you retrieve all your website insights, you can also compare your site’s performance with your competitors and study what techniques they follow to manage their site. Alexa rank also provides detailed statistics regarding the source of website hits and percentage of unique visits for any given time frame.
Competitive Intelligence is one of the biggest assets of Alexa, as it provides the users with reliable competitor statistics and helps you improve your approach towards making your website even bigger. But this feature is only available for the upgraded users which requires you to pay some money.
Alexa is most popular because of its ability to rank a particular website based on its metrics, performance and user’s interest. The ranking system is very accurate and almost every advertiser today considers Alexa Rank of a website to display their advertisements. It is obvious that a proper Alexa Rank can give your website a huge boost in terms of viewership and also increase your potential earning by many times.
How to Increase Alexa Rank of Your Website Quickly:
1. Write more, Write very often: Probably the most important tip to boost your Alexa Rank – Publishing big articles with quality content will obviously help you improve your website’s Alexa Rank, but publishing them very often will take it to the next level. Don’t relax, keep writing fresh content every day.
2. Use Social Media wisely: Just writing quality content is of no use when you have zero viewership, social media helps you with this one by showing your published articles to their users on their platform. Share your articles on social media regularly even if you know you will get very few views, it is still a major factor in Alexa determining your website’s ranking.
3. Write unique and quality content: Writing content free of plagiarism is a very underrated factor in determining your website’s overall rank, content should be helpful to the users and be unique from what other similar websites have shown them. Only then will the users stay for more time on your website, which will ultimately boost your Alexa Rank.